Building a Site in the Health Niche – Limu Case Study
One web designer that we’ve been following is a man named Franz Zeichdurden. Franz is a health enthusiast in Denmark who prides himself in creating beautiful websites that are interactive and engaging. He works a lot in the health niche because it’s his passion and he knows so much about it (which allows him the opportunity to also sell content services).
This particular case study was done for a company called Limu Juice. You can check out their site here to follow along this post while we describe the work that was done and how well this site converts. Before we go into it, keep in mind that this is an unbiased case study and it will include both the up sides and down sides of this website.
Limu Website Case Study
One of the biggest troubles that web designers have today is that they focus too much on design and not enough on user experience (UX). That means there’s often times too many flashy images and gadgets working which will all slow down the website. However the first thing we noticed with Limu Juice Online is that it is very fast. The images on the home page are all well compressed while still maintaining good quality looks. This was impressive to say the least. Franz did a great job ensuring that users would not bounce from this website upon their visiting.
After scrolling down the page we saw the first mistake which is that this theme seems to stop you from scrolling down as it presents the featured products. This could be annoying for repeat visitors, however it wouldn’t be so bad for people who are new to the website. We’re sure that the guys at Limu Juice have gotten frustrated with this. Franz should pay a little more attention to details like these, because often times they result in bad reviews.
The next thing we noticed is that the site is lacking a proper disclaimer. All over the internet you can find legal disclaimers for health sites which will keep you out of trouble. These disclaimers usually say something about the fact that their site does not make any promises and that it’s not intended to replace the advice of a competent doctor. This is important for any website that promotes health products and their benefits. Although we could upbraid Franz for this point, Limu Juice is equally at fault. This is not necessarily a point of design.
In moving forward we noticed that they have a 3-teired silo on the site for all their products. From the homepage you can go to a products page which lists the products being sold. Each of the products on the site has a page of their own. From there you can even find links to nutritional information about each of the products. This is great for SEO value.
Next we saw the contact page which was nothing more than ordinary. We were surprised that Franz didn’t spend more time on this. Although a contact page isn’t necessarily the primary focal point of any website, it’s important to us that every website we look at is going to be an amazing experience for the user.
Overall Franz did a good job building an e-commerce site for buying limu products and we commend him for it. The site is great for new users and repeat users. We thank him for this case study and invite him back to let us view more of his work. If you’re ever in need of web design advice, please reach out to him.